Hersheys Reese's Pieces

Hersheys Reese's Pieces

Product Description

Reese's Pieces are a peanut butter candy manufactured by The Hershey Company for the North American market; They are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1978 and introduced to Canada in 1980. The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the candy is featured.

Reese's Pieces are a product extension of the Reese's Peanut Butter Cups line; this new product was designed to capitalize on the success of the chocolate-covered peanut butter cups.