Jurassic World

Jurassic World
(2015)

Synopsis

Jurassic World is a 2015 American science fiction adventure film directed by Colin Trevorrow, written by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow and starring Chris Pratt and Bryce Dallas Howard. It is the fourth installment of the Jurassic Park series. Set twenty-two years after the events of Jurassic Park, Jurassic World takes place on the same fictional island of Isla Nublar, where a fully functioning dinosaur theme park has operated for ten years. The park plunges into chaos when a genetically modified dinosaur, Indominus rex, breaks loose and runs rampant across the island.

Mercedes Benz represented a major partner in the film, integrating many vehicles into the action. Smaller product placements were integrated from brands like Beats, Dasani and more. Interestingly, both Coca Cola and Pepsi were integrated into the film as product placements, something that is not normally seen in a feature film; competing products in the same film. The highlight for brands was the theme park, where brands were given the opportunity to participate in a real world integrated scenario where there brands could be seen through store outlets in the theme park.